Well Facebook’s new ‘Promote’ tab is currently circulating on UK Facebook pages. Have you heard of it?
If you thought all you had to do was write a page post & hit enter, THINK AGAIN! A lot of activity happens on Facebook and most people only see some of it in their news feeds. They may miss things when they’re not on Facebook, or they may have a lot of friends and Pages, which results in too much activity to show all of it in their news feed. The Facebook algorthym which works out who sees what seems to prioritise posts from friends or pages a user interacts with the most. Hence the new ‘Promote’ option is a way of guaranteeing more coverage. It appears at the bottom of status updates like this:
If you’re a Page admin, you can promote recent posts directly from your Page timeline by going to the bottom of any post that’s been created within the past 3 days, and clicking on the “Promote” button. When you promote a post, it will be shown in the news feeds of more of the people who like your Page than you would reach normally. Friends of the people who have interacted with your post will also be more likely to see the story in their news feeds for up to 3 days from when the post was first created.
All promoted posts will show in the news feeds of the people who like your Page and, when they interact with the post, to their friends. These posts will be labeled as “Sponsored” in the news feed. Promoted posts will not be shown in the right-hand column of Facebook.
The snag is, you can only promote your page posts when you have at least 400 ‘likes’ on your page, so if you’re interested in this feature you need to put in some work to build up your fans!
I think for businesses this is all good, after all we’re used to advertising. However, it seems a shame for small community groups, charities and not-for-profits to work hard to gain fans and then be at a disadvantage when it comes to reaching their audience. What do you think?
By Marie Leverett (Social Media Manager)